Convenience is another form of marketing

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Convenience is another form of marketing

Attracting new clients and retaining existing ones has as much to do with convenience for them as providing high standards of care and stealth marketing. We are now all dealing with a 24/7 generation that can buy whatever they want, whenever they want, and revere convenience above all. Imagine a new person moving into your locality looking for a Vet. They know their own schedule but not yours. They Google for clinics nearby, find a few, jump on to your site first, and it looks good. Now they want to make an appointment to suit their schedule. Unfortunately you don’t have a live system with confirmation—so they move on to the next clinic! Existing clients have also matured and will want that level of convenience. Once in the clinic, continuity for retention is vital and so you need to arm your staff with the right tools such as Online Booking brochures and assisting clients to load Mobile Apps so they can engage better with your practice. Future email and SMS communication should also have encrypted links to book online without having to remember login details. Mobile Convenience is another form of marketing.

Apps should allow one-click phoning and geo-positioning to drive to your practice easily from anywhere. Use technology to stop losing new potential clients and start to retain existing ones. Remember that the provision of modern technology services also reflects on your practice as providing modern medicine. Convenience is another form of marketing and you will need to embrace it.
Sooner the better

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